FASTEN INTO FREEDOM
This out-of-home campaign turns city bus stops into immersive van interiors, each themed after a different U.S. national park. Designed to spark wanderlust in urban commuters, the campaign invites people to trade rent payments for open roads and endless views.
Dashboard Immersion Video
Once you step inside of the van's cabin, a specialized screen that spans the entire dashboard projects a video that immerses you in the van-life experience so that gives you a taste of the sweet freedom granted by living on the road.
Once you step inside of the van's cabin, a specialized screen that spans the entire dashboard projects a video that immerses you in the van-life experience so that gives you a taste of the sweet freedom granted by living on the road.
Promotional Mailers
To promote the Mercedes Sprinter, we sent out promotional mailers containing a van key and collectible keychain. Each key would unlock one of five vans parked around the city. Every keychain was themed after a national park, connecting city dwellers to the spirit of the open road. Recipients could step inside the fully built-out vans to experience van life firsthand and imagine the freedom waiting beyond the city limits.