Side Hustlez Series
Because passion projects don’t pay the rent... yet.
The Bratz Side Hustlez series reimagines our favorite glam girls for the culture of today, where having one job is basically a vintage concept. Each Bratz channels her iconic style into a modern grind. These range from slinging frappes to five-star driving... because let’s be real, even icons need a side gig.
This campaign merges early-2000s nostalgia with the
all-too-relatable hustle economy, giving millennials and older Gen Z a wink, a laugh, and a mirror.
It’s about making ends meet and making it FASHION.
all-too-relatable hustle economy, giving millennials and older Gen Z a wink, a laugh, and a mirror.
It’s about making ends meet and making it FASHION.
Bratz After Hours Pop Up Café
The Bratz After Hours Café is an immersive
third-space experience that blurs the line between nostalgia and nightlife. Designed for our grown-up Bratz generation. The café invites fans to sip, snap, and slay in a world inspired by their favorite dolls.
third-space experience that blurs the line between nostalgia and nightlife. Designed for our grown-up Bratz generation. The café invites fans to sip, snap, and slay in a world inspired by their favorite dolls.
The Bevvys
Each drink is themed after a Bratz icon and served with it's corresponding doll. This combination serves up sass and personality with every pour.
Scan. Sip. Slay Your Next Side Hustle
At every table in the Bratz After Hours Café, guests can scan a QR code to take the Bratz Side Hustlez Personality Quiz — the ultimate glam-meets-grind experience. In just a few playful questions, fans find out which Bratz-inspired side hustle matches their vibe, from Frappe Queen to Ride & Vibe Diva.
Once they’ve unlocked their hustle match, the quiz links directly to real opportunities, turning a moment of fun into a spark of possibility. It’s part personality test, part career inspo, all wrapped in Bratz attitude.
Because who says finding your next gig can’t come with whipped cream and free WiFi?
Promotional Materials
Welcome to Our World
Playfully ambiguous and instantly shareable, the campaign posters spark curiosity without giving too much away. The tone feels like your group chat in poster form: relatable, ironic, and a little glam-tired, drawing people in to discover the pop-up café that totally gets it.